Google's online store: a nice surprise to me, but so obvious for

At Google's new web store, where you can shop for Android phones and do live demos of them over the internets to see if you like it. You need a regular Google account and a Google Checkout one to actually buy the phone.
In addition the Google Application Store while not as large in inventory isn't as restrictive as Apple's (the approval process is less convoluted), has a removable battery, and the phone works better on the web (actually supports Flash